A year ago, roughly half of Kohl's stores had a Sephora shop. Two holiday seasons ago, which marked its first with the beauty shops, they were in 200 locations. It'll be a bigger part of this holiday season. It will carry some exclusive items, too, like gift sets only sold at Kohl's. This holiday season, it will have about 900 of the shops - meaning they're now in the vast majority of its more than 1,100 stores across the country. Kohl's has leaned into that by adding more Sephora shops to its stores. Here are major strategies that Kohl's is leaning into this holiday season and beyond:įrom perfume to mascara, beauty is one of rare categories where shoppers have continued to splurge - even as they deal with pricier groceries, higher interest rates and bigger utility bills. Kohl's set its holiday merchandise at stores in the first week of October, weeks earlier than the pre-pandemic holiday season in 2019 and even earlier than the past couple of years, when Covid threw off the typical shopping cadence, Raymond said. She said the company is watching factors like rising credit card debt, dwindling savings and the return of pandemic-paused student loan payments.īut she added shoppers are still spending - sometimes starting early to hunt for the best deals or perfect items that seem worth the money. "We know they're stretched," Chief Marketing Officer Christie Raymond said. Kohl's has forecast that full-year sales will decline by 2% to 4%, including the approximately 1% impact of a fiscal year that's one week shorter.Īlong with its own strategy shift, Kohl's is gearing up for a season when consumers have sent conflicting messages about how much they're willing to spend and what they think is worth buying, even as some tighten their belts.Īt a store tour in Ramsey, New Jersey, this week, even some timely items like Christmas decor and fall sweaters were 40% or 50% off - an indicator that the retailer is trying to move merchandise and appeal to more budget-minded customers. Personal Loans for 670 Credit Score or Lower ![]() Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |